Project Overview
Primary and secondary research across stakeholders and user segments to inform the strategy and build for a website re-design of andersenwindows.com.
UX Challenge
To research and analyze website users and provide initial recommendations for the website experience re-design of andersenwindows.com.
Project Deliverables
Strategic User
Experience
Competitive Analysis
1:1 User Interviews
Stakeholder Workshops
Persona Development
Mental Modeling
Information
Architecture
Site Mapping
Wireframing
Interaction Specifications
High-Fidelity Prototyping
Prototype User Testing