Project Overview
A mobile experience created to engage student loan borrowers and incentivize them to establish good loan habits.
My role was as the team UX and innovation lead on the project, managing both a direct project team and a cross-functional stakeholder team.
UX Challenge
ECMC struggled to engage the group of student loan borrowers who have the highest risk of defaulting on their student loans.
Project Deliverables
Strategic User
Experience
Industry Analysis Focus Groups Stakeholder Ideation Workshops
Concept Development
VISUAL + USER
interface design
Art Direction
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