Every single time I recommend user research, the first question I get asked is "well, but what kind?" This is where I explain the differences and nuances between online and in-person research, focus groups vs. 1:1 interviews, and moderated vs. unmoderated activity.
Read MoreA Dark Pattern is an element of user interface or user experience design that is carefully planned and crafted to trick users into doing what is in the best interest of a company – not the user. Some examples of this include tricking users into interacting with an ad they thought was part of an interface or a game.
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